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Inter Milan Signs $100M Sponsorship Deal With Zytara Labs, DigitalBits Foundation

The deal will see the reigning Italian soccer champions sport DigitalBits logos on their jersey sleeves.

By Jamie Crawley
AccessTimeIconSep 2, 2021 at 8:21 a.m. UTC
Updated May 11, 2023 at 7:05 p.m. UTC
San Siro soccer stadium, shared home ground of Inter Milan and AC Milan.
San Siro soccer stadium, shared home ground of Inter Milan and AC Milan.
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Italian soccer club Inter Milan has signed an €85 million (US$100 million) sponsorship deal with blockchain fintech firm Zytara Labs.

  • The multiyear deal will see the reigning Italian champions’ shirt sleeves sport logos of DigitalBits, whose DigitalBits Foundation is supporting the partnership.
  • Zytara Labs builds products and platforms on blockchains, such as DigitalBits and Ethereum, to create and sell non-fungible tokens (NFTs).
  • As Inter’s “official global digital-banking partner,” Zytara will develop the club’s mobile app to integrate directly with Zytara’s banking technology and enable access to crypto-based products.
  • Inter will use the DigitalBits blockchain to accept payment in the protocol’s native token, XDB, for purchases online, in the stadium and at retail locations around Milan.
  • The partnership follows shortly after Zytara secured a three-year sponsorship deal with another Italian soccer team, AS Roma, which saw DigitalBits become the club’s official shirt sponsor.
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    Jamie Crawley
    Jamie Crawley

    Jamie Crawley is a CoinDesk news reporter based in London.

    Follow @JamieCrawleyCD on Twitter

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