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Soccer Powerhouse Paris Saint-Germain Names Crypto.com as Cryptocurrency Partner

The exchange will pay a large part of its sponsorship fee with its CRO token.

By James Rubin
AccessTimeIconSep 10, 2021 at 7:27 p.m. UTC
Updated May 11, 2023 at 4:14 p.m. UTC
Paris Saint-Germain is accelerating its crypto experimentation. (Visionhaus/Getty Images)
Paris Saint-Germain is accelerating its crypto experimentation. (Visionhaus/Getty Images)
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European soccer giant Paris Saint-Germain named crypto exchange Crypto.com as its official cryptocurrency platform partner, the firm said Thursday.

  • The agreement will include the issuing of exclusive non-fungible tokens (NFTs) on the Crypto.com NFT platform.
  • Crypto.com will pay a large part of its sponsorship fee with its CRO token. “The multi-year partnership is in the range of 25M–30M Euros, with a significant portion paid in CRO,” the exchange’s CMO, Steven Kalifowitz, told CoinDesk via email.
  • Crypto.com co-founder and CEO Kris Marszalek said the partnership with Paris Saint-Germain would help the company achieve its mission of accelerating “the world’s transition to cryptocurrency.”
  • The partnership is just the latest example of the growing intersection of professional soccer and crypto – with Paris Saint-Germain one of the main participants of late.
  • In August, the storied club, which has won seven of the last nine championships in France’s top professional league, included a payment of crypto fan tokens to help complete the acquisition of star forward Lionel Messi from FC Barcelona.
  • As of Friday, the PSG fan token will be available on Crypto.com, Kalifowitz said.
  • Club forward Lionel Messi also became part of the NFT trend last month with the launch of “The Messiverse,” featuring crypto artworks celebrating his career by Australia-based digital artist BossLogic.
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Read more: Lionel Messi’s Paris St. Germain Transfer Included Crypto Fan Tokens

Jamie Crawley contributed reporting.

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CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

James Rubin
James Rubin

James Rubin was CoinDesk's U.S. news editor based on the West Coast.

Follow @@JPRubin23 on Twitter

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