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Digital Payments Firm Flexa to Buy Drop Party to Engage With Customers

Drop Party uses merchandise drops to connect brands and consumers

By Michael Bellusci
AccessTimeIconJun 10, 2022 at 1:48 a.m. UTC
Updated May 11, 2023 at 5:40 p.m. UTC
(d3sign/Getty Images)
(d3sign/Getty Images)
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Digital payments firm Flexa plans to buy marketing technology company Drop Party to engage with customers through various online campaigns. Terms of the deal weren’t disclosed.

  • Drop Party is an online agency that uses merch drops to connect brands and consumers.
  • Under Flexa, Drop Party will continue working to connect fans and Flexa merchants, evolve loyalty platforms and integrate new technologies, including non-fungible tokens (NFT) and instant digital payments, according to a statement Thursday.
  • Flexa said in April it was expanding its options for merchants to accept over 99 different cryptocurrencies from any app or digital wallet.
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    • Read more: Flexa Expands Payments Suite for Multiple Cryptocurrencies and Wallets

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    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

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    Michael Bellusci

    Michael Bellusci is CoinDesk's crypto reporter focused on public companies and digital asset firms.

    Follow @mikeybellusci on Twitter

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