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The worlds of cryptocurrency and loyalty reward systems are merging at a rapid pace, with individuals adopting credit card rewards in the form of bitcoin (BTC), ether (ETH), stablecoins and other cryptocurrency tokens over airline miles or hotel points.
In 2021 alone, major cryptocurrency exchanges BlockFi and Gemini announced they would launch credit cards offering bitcoin rewards. Major consumer brands are also getting into the cryptocurrency rewards world. Shake Shack (SHAK) is now offering rewards in bitcoin for those who use Cash App to buy food.
Even airlines are experimenting with cryptocurrency as a loyalty reward. When Northern Pacific Airlines launches, the carrier will reward frequent flyers with its flyCoin token. The airline guarantees the value of the coin will never drop below 2 cents per coin. It is also exploring partnerships with major crypto exchanges to allow users to buy additional coins. FlyCoin can be used to purchase free flights and airline elite status, potentially with other partners in the future.
With all the buzz around the future of cryptocurrency, will it eventually replace loyalty points as the rewards of choice for spending? More importantly, do cryptocurrency rewards offer more potential rewards than airline miles or hotel points? It depends on your financial perspective and what type of return you value the most.
What are loyalty points?
In the simplest terms, loyalty points are a type of incentive program used by businesses to encourage customers to continue spending their money with them. The more you spend exclusively with one brand, the more points you can earn via their loyalty programs, which can be exchanged for items, upgraded services or experiences of value.
One of the earliest examples of a loyalty rewards program was the S&H Green Stamp program, launched in 1896 by Sperry & Hutchinson. When shopping with participating retailers (including supermarkets, gas stations and department stores), customers would earn green stamps. In turn, collectors could use these stamps for merchandise from Green Stamp stores or the mail order catalog.
The first example of a travel-based loyalty program was launched by Texas International Airlines. As flyers purchased tickets and traveled with the carrier they would get credited for the actual number of miles flown between points, which could be traded in for free flights in the future.
By 1991, credit card issuers started getting in on the loyalty program. That year, American Express (AXP) launched the Membership Miles program, offering cardholders the chance to earn flexible miles which could be used for travel across a number of airlines. Ten years later, the program remains the biggest card-based loyalty program in the world.
Top cryptocurrency loyalty reward schemes
There are several programs that offer cryptocurrency rewards for return customers. While some require you to spend using a credit or debit card, others allow you to earn coins just for viewing short educational modules online.
Crypto rewards program | How to earn crypto rewards | Rewards earning rate | Available cryptocurrencies | More information |
|---|---|---|---|---|
BlockFi | Credit card | 1.5% in bitcoin on every purchase; 2% on every dollar over $50,000 in annual spend | Bitcoin can be converted to seven other coins, including Ethereum and Litecoin | |
Coinbase Learn and Earn | Educational modules | Earnings vary based on course | 20, including Zcash and Tezos | |
Coinbase | Debit card (Currently available to waitlist members) | 1% back in bitcoin, or 4% back in stellar lumens | Earnings can be traded to over 100 cryptocurrencies | |
Crypto.com | Debit card | 1%-8% in Cronos, depending on amount staked | Earnings can be traded to over 100 cryptocurrencies | |
Fold | Debit/Credit card | Varies based on plan | Card spending only earns bitcoin rewards | |
Gemini | Credit card (Currently available to waitlist members) | Up to 3% back in your choice of up to 50 cryptocurrencies | Earnings can be traded to over 70 cryptocurrencies | |
Upgrade | Credit card | 1.5% back in bitcoin when you pay your bill | Card spending only earns bitcoin rewards | |
Venmo | Credit card | Up to 3% back in bitcoin, ether, litecoin, or bitcoin cash | Earnings can be held at Venmo, transferred to another wallet, or sold for fiat |
Benefits of cryptocurrency versus loyalty points
Although loyalty points have some attributes in common with cryptocurrency, it doesn’t mean they are the same. One of the biggest differences between crypto and loyalty points is centralization. Because cryptocurrency and crypto wallets are decentralized, the value of those tokens can fluctuate with market demand. Loyalty points will almost always have a fixed value set by the program, which can change based not on community activity, but rather what is most profitable for the company.
Furthermore, decentralization means cryptocurrency transactions are more anonymous than those in loyalty programs. Although your wallet address is logged on the public ledger, it takes a lot of investigation to link an individual with a wallet. With loyalty points, the program or financial institution knows not only your name and address but also knows your spending habits, redemption patterns and other unique consumer information, which allows them to advertise to your tastes – or sell data to other parties.
Finally, while we can constantly track the value of cryptocurrencies in relation to fiat in real time, loyalty points often don’t have a cash value. A loyalty program user can’t go to the loyalty program and ask to redeem points for U.S. dollars, euros or other hard currencies. Instead, once the money is spent and points are earned, they are locked into that loyalty system. If you can’t use those points, they literally hold no value.
Bottom Line: Is cryptocurrency more valuable than loyalty points?
Although loyalty programs are not cryptocurrency today, customer attitudes towards collecting tokens and putting loyalty on the blockchain are changing. A Deloitte study determined that adopting the blockchain in loyalty programs will make them customer-friendly by reducing costs, making earning and using points a near real-time experience in a secure environment.
Moreover, the "Bakkt Loyalty and Rewards 2022 Outlook" study found 72% of loyalty program members purchased cryptocurrency at least once in the past six months, and over half said they understood the value of earning crypto-based rewards alongside loyalty points.
At the end of the day, the most valuable digital currencies anyone can earn allow them to build value over time. Before investing time and money into any rewards program, weigh the following scenarios for your personal value structure:
- Can I use cryptocurrency or loyalty points to gain value over time? Many people will collect loyalty points with a goal in mind, such as free travel or earning cash-back rewards. However, those points are only good if they can be exchanged in a timely manner without paying credit card interest rates or annual fees. Before collecting loyalty points, be sure you understand how to use them and when you get the best value from them. In comparison, cryptocurrency rewards don’t have an expiration date, can be exchanged for fiat or other tokens at any time and can be used for purchases with certain retailers. Additionally, cryptocurrency rewards can be stacked alongside traditional programs: If you pay for your airfare with a cryptocurrency rewards credit card, you could earn crypto back alongside loyalty points. If you value simplicity with a long upside, crypto rewards may offer a better value.
- Do I understand my rate of return from cryptocurrency rewards or loyalty points? Just because a credit card promises 70,000 miles, it doesn’t mean you can physically travel 70,000 miles on that airline. Rather, the rate of return from rewards points is based on how and when you use them. Using 25,000 miles for a $500 flight offers a better rate of return than using them for a $200 flight. A cryptocurrency’s rate of return is based on multiple factors, including the market rates and communities driving value behind the token. If you earn bitcoin rewards when value is low, it could go up over time – similar to an investment. If you would rather track your rewards like a stock instead of a depreciating asset, crypto rewards could be a smarter choice.
- Am I driven to use cryptocurrency or loyalty points over an extended period of time? Finding value in any loyalty program requires discipline and a clear understanding of how your spending will turn into tangible rewards. Under traditional rewards programs, you may have to carefully break up your spending across multiple credit cards to earn enough points for a reward, or spend more than you are comfortable with to maintain elite status. On the cryptocurrency side, earning and accruing crypto tokens means they have the potential to rise in price while the value of loyalty points ultimately remains the same until they reach expiration. Of course, this works both ways, and just as the value can rise it can also fall.
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