McLaren to Build NFT Platform on Tezos

McLaren Racing said it plans to build a non-fungible token (NFT) platform on the Tezos blockchain.

The platform will list NFTs illustrating McLaren Racing's history, heritage and famous drivers, according to an emailed announcement Thursday.
McLaren cited the Proof-of-Stake model that powers the Tezos network – which is less energy intensive than Proof-of-Work blockchains – as the key to partnership.
As part of the agreement, the race suits of McLaren's Formula 1 and IndyCar drivers will carry Tezos' branding.
McLaren is no stranger to the crypto and blockchain space, having announced in March it would be creating an official fan token through Turkish crypto firm Bitci.com

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Jamie Crawley

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.