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Crypto.com’s CRO Surges as It Launches World Cup NFTs With Coca-Cola

10,000 NFTs will be hosted on Crypto.com’s blockchain based on "heatmaps’"from World Cup matches.

By Lyllah Ledesma
AccessTimeIconDec 5, 2022 at 5:03 p.m. UTC
Updated Dec 5, 2022 at 5:59 p.m. UTC
CRO is trading higher Monday. (CoinDesk)
CRO is trading higher Monday. (CoinDesk)
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Crypto.com’s CRO token (CRO) is gaining in value Monday on the back of news the exchange is teaming up with Coca-Cola to launch a series of non-fungible tokens (NFT) celebrating the 2022 FIFA World Cup in Qatar.

CRO climbed as much as 10% after the press release hit, and though it slipped to a 8.5% advance at press time CRO remains one of the top performing digital assets on the day.

However, CRO remains lower by about 50% over the past month in the FTX-related crumbling in the cryptocurrency markets. CRO is down nearly 90% year over year.

Read More: Crypto.com CEO Dismisses Speculation of Financial Trouble, Says FTX Exposure Is Minimal

Crypto.com said it would be hosting on its blockchain 10,000 NFTs created by Coca-Cola and digital artist GMUNK. The NFTs were produced by tracking via so-called “heatmaps” the in-game movements of players during matches at the Qatar World Cup.

Fans can buy the NFTs after they sign up for a Crypto.com NFT platform account. For a chance to win a Coca-Cola “Piece of Magic” NFT, fans can register on Coca-Cola’s fanzone website.

“This year’s FIFA World Cup will be the first to leverage Web3 technology,” Steven Kalifowitz, chief marketing officer at Crypto.com, said in the release. “It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.”


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Lyllah Ledesma
Lyllah Ledesma

Lyllah Ledesma is a CoinDesk Markets reporter currently based in Europe. She holds bitcoin, ether and small amounts of other crypto assets.

Follow @LedesmaLyllah on Twitter

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