Gen C-Chainalysis

Building Disruptive Brands from Web2 to Web3 with Kate Rouch, CMO of Coinbase

On this week’s episode of Gen C, Coinbase’s Kate Rouch talks about how the brand is looking to not only attract new users but also improve the industry at large through technology and education.

May 22, 2023

This episode is sponsored by Chainalysis.com

Kate was at the forefront of growing the Meta brand, formerly Facebook, and product marketing for eleven years prior to making the jump to Coinbase. She joins the podcast to discuss how working at an innovative and disruptive company like Meta helps to inform her work at Coinbase. She also gives us the insider scoop on how the infamous Super Bowl ad with the bouncing QR code came to be and what the results were. Avery and Sam also discuss AI Girlfriends, Pudgy Penguin toys and Nike’s first .Swoosh drop.

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Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build an immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in web3 at www.chainalysis.com/genc.


"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.