Gen C-Chainalysis

Innovating a 114-Year-Old Brand, With Ciara Byrne of Condé Nast

Ciara Byrne, vice president of new business innovation at Condé Nast joins the podcast to discuss the many ways the publishing company has experimented with the metaverse, digital art and digital collectibles through brands including GQ and Vogue. “Gen C” is sponsored by Chainalysis.

April 24, 2023

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Ciara Byrne discusses her journey from Google, where she focused primarily on DoubleClick, to Condé Nast’s incubator, where she works to build new business streams, shifting away from traditional advertising models. During her time at Condé, she’s launched multiple metaverse experiences and non-fungible token (NFT) collections celebrating art, fashion and music. Listen as Ciara discusses her approach to Web3, and how strategy and brand authenticity play a big role in the success of each brand.

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