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Web3 and the Playbook to Rebuild Trust, With Marc Mathieu, Co-Founder of the Web3 Studio at Salesforce

Marc Mathieu not only is the co-founder of the Web3 Studio at Salesforce but previously was chief marketing officer at Samsung Americas. His unique and provocative approach to a Web3 strategy should be a must listen for all marketers.

January 16, 2023

The Web3 Studio at Salesforce is focused on bringing hundreds of thousands of brands large and small into the Web3 universe. As the largest sales as a service (SAAS) company in the world, unlike Nike or Starbucks, Salesforce is not focused on the end consumer, but on the business layer that lies in between. Avery and Sam sit down with Marc to discuss his career, why he is so passionate about Web3 and Salesforce’s role in it. They also dive into key lessons from Marc’s career that affect his perspective on the new internet.

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.