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Where Business Value Meets Cultural Value, With Sophie Kelly, SVP of Whiskies at Diageo North America

Hear how Sophie’s curiosity for Web3 allowed her to tap into a new market of consumers and connect with them in ways that are more collaborative and iterative than in Web2.

January 30, 2023
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Sophie Kelly, senior vice president of Whiskies at Diageo North America joins us this week on the podcast to share her experience spanning from media to advertising and digital agencies and her current role on the client side at Diageo. She shares insights on how to approach marketing to a Web3 audience and the importance of creating incremental value as a brand to its target consumers. Plus, Avery and Sam discuss Doodles 2 on Flow and the polarizing Porsche NFT drop in the weekly roundup.

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.