Luxury

Rolex Submariner watch (John Torcasio/Unsplash)
4K NFT Marketplace Goes Live, Bringing Physical Goods to the Blockchain
The red-hot NFT market expands beyond digital art into tokenized Rolexes, Birkins, Yeezys and other luxury products.
Rolex Submariner watch (John Torcasio/Unsplash)

Fashion designer Stefano Gabbana, actress Sofia Loren and fashion designer Domenico Dolce attend a Dolce & Gabbana fashion show in 2018.
Dolce & Gabbana Sets Date for Haute Couture NFT Drop
The fashion house's marketplace partner says the NFTs will bring D&G's work "from the physical to the metaphysical."
Fashion designer Stefano Gabbana, actress Sofia Loren and fashion designer Domenico Dolce attend a Dolce & Gabbana fashion show in 2018.

Sharky B, one of Burberry's new NFTs.
British Fashion Brand Burberry Releases First NFTs
The label said that the digital B Series collection will feature limited-edition product drops.
Sharky B, one of Burberry's new NFTs.

Rolex Submariner watch
Rolexes in DeFi? NFT Marketplace 4K Raises $3M to Combine NFTs and Luxury Goods
4K aims to bring NFTs of vault-stored valuables into the world of decentralized finance.
Rolex Submariner watch

TikTok star Charli D’Amelio promoting Step.
Fashion Redefines Finance: The Logic of Digital Luxury
Success in the new world of finance requires understanding the internet zeitgeist and how media content becomes popular and unpopular, says our columnist.
TikTok star Charli D’Amelio promoting Step.

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Crypto Is a Luxury, Gucci Just Hasn’t Realized It
High-end retailers are accepting crypto for their wares when they should be thinking much bigger.
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LVMH Stores as Sales Surge Show Luxury Defies Pandemic Gloom
Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods
A private network developed in partnership with ConsenSys will undergird the Aura Blockchain Consortium.
LVMH Stores as Sales Surge Show Luxury Defies Pandemic Gloom

Image via Breitling
Luxury Watchmaker Breitling Adds Its First Timepieces to a Blockchain
In a rare example of real-world business deployment, Breitling is registering watches on a blockchain to track their provenance from owner to owner.
Image via Breitling

Ferrari F12tdf supercar image via Shutterstock
Seychelles' Stock Exchange Will List Ethereum Tokens Representing Supercars
MERJ, the only licensed stock exchange in the Seychelles, plans to list ethereum tokens representing shares in supercars issued by CurioInvest, starting with a $1.1 million Fe...
Ferrari F12tdf supercar image via Shutterstock

Franck Muller bitcoin watch
Swiss Watchmaker Franck Muller Launches 'Functional' Bitcoin Timepiece
Swiss luxury watchmaker Franck Muller has launched a limited-edition bitcoin timepiece dubbed “Encrypto” that comes with a cold wallet.
Franck Muller bitcoin watch