miami heat

CDCROP: FTX bought the naming rights to the Miami Heat arena in March. (Danny Nelson/CoinDesk archives)
Miami HEAT Arena Balks at FTX Naming Rights, Ending 19-Year Deal Early
Photos on social media already purport to show the bankrupt crypto exchange’s logo being removed from the arena.
CDCROP: FTX bought the naming rights to the Miami Heat arena in March. (Danny Nelson/CoinDesk archives)

CDCROP: The exterior of Crypto.com Arena in Los Angeles (Rich Fury/Getty Images)
Did Sponsoring Stadiums Bring New Crypto Traders, or Tourists?
By some metrics, Crypto.com and FTX’s stadium sponsorship campaigns were a remarkable success. Whether they succeeded in onboarding a new generation of crypto traders remains to be seen.
CDCROP: The exterior of Crypto.com Arena in Los Angeles (Rich Fury/Getty Images)

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FTX CEO Says Miami Heat Naming Rights Deal Is Partly Philanthropic
Sam Bankman-Fried wants to do good by doing well.
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FTX American Airlines Arena Miami Heat
Crypto Exchange FTX Secures Naming Rights for Miami Heat Arena for $135M
This is the first occurrence of a crypto business winning the naming rights to a major U.S. professional sports venue.
FTX American Airlines Arena Miami Heat

FTX arena Miami Heat
FTX in Talks to Sponsor Miami Heat's NBA Arena: Report
The talks are another sign that crypto is breaking into the mainstream in 2021.
FTX arena Miami Heat