NBA and 'CryptoKitties' Creator Team Up to Launch In-Game Collectables

You can now buy in-season highlights from the NBA's biggest stars via the creators of CryptoKitties.

AccessTimeIconJul 31, 2019 at 1:01 p.m. UTC
Updated May 9, 2023 at 3:03 a.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

The National Basketball Association (NBA) and Dapper Labs are teaming up to announce the launch of a digital platform for blockchain-based collectables, NBA Top Shot.

According to the companies, fans of the game can buy, sell, and trade digitally collectable in-season moves like “Kevin Durant’s 3-point shot or Joel Embiid’s dunk.” Digital collectables can be used for on-chain games or tournaments.

  • Inside Saga's 'Power-Level Over 9000' Campaign
    00:43
    Inside Saga's 'Power-Level Over 9000' Campaign
  • Saga CEO on Chainlets Feature
    19:20
    Saga CEO on Chainlets Feature
  • DOJ Wants CZ to Serve 3 Years in Prison; Tether to Freeze Wallets Evading Venezuelan Sanctions
    02:26
    DOJ Wants CZ to Serve 3 Years in Prison; Tether to Freeze Wallets Evading Venezuelan Sanctions
  • What's Driving HBAR's Roller-Coaster Ride?
    01:12
    What's Driving HBAR's Roller-Coaster Ride?
  • Similar to current products like NBA 2K, Dapper’s NBA Top Shot allows users to acquire players and build rosters with an additional hook: purchasing specific moves from the prior season.

    Dapper Labs next product comes two years after the launch of CryptoKitties, the number one blockchain-based game, and months after a pre-sale and of its second major game, Cheese Wizardz.

    The National Basketball Association is joined by the National Basketball Players Association (NBPA), a player’s union founded in 1954. Speaking on the matter, NBPA commerical executive Josh Goodstadt touts Dapper’s product as “an entirely new way for fans to connect with their favorite athletes.” 

    Goodstadt said:

    “We believe blockchain technology creates a truly unique product that fans can collect, manage and engage within a fun environment.”

    NBA Top Shot Collectibles is set to launch this fall in time for the NBA's regular-season tip-off, with the full game going live in early 2020. Per an email, Dapper Labs says they are “working directly with the [NBPA] to make sure players benefit from the experience."

    Dapper’s product is not the first introduction between blockchain and major league sports: the Cleveland Cavaliers recently signed UnitedCoin as its official cryptocurrency with the Miami Dolphins signing with the Litecoin Foundation last month.

    UPDATE (July 31, 13:45 UTC): This article has been updated to show that Cheese Wizardz has not yet fully launched.

    NBA game image via Flickr

    Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.


    Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.