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Aston Martin Formula One Team Adds Crypto.com to Partner Roster

The trading platform has inked a deal with the racing team of British luxury car manufacturer Aston Martin.

By Nate DiCamillo
AccessTimeIconMar 2, 2021 at 8:15 a.m. UTC
Updated May 9, 2023 at 3:16 a.m. UTC
F1 Grand Prix of Abu Dhabi - Qualifying

Crypto.com has inked a deal with the Formula One team of British luxury car manufacturer Aston Martin.

Both companies were mum on what the deal entails, but said in a press release the brands will “collaborate to bring exclusive experiences and opportunities to traders and fans of the sport.”

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    • For Aston Martin, 2021 marks the end of a 60-year hiatus from Formula One racing. Cloud services firm NetApp was announced as a partner on Monday.

    The car industry has taken advantage of bitcoin in the past as a means of payment for big-ticket items. Last week, Italian supercar manufacturer Mazzanti announced it was accepting bitcoin and launching its own security token. 

    In addition to its $1.5 billion bitcoin investment, Tesla also announced it would also allow customers to purchase products with BTC.

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    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.