James Rubin is CoinDesk's U.S. news editor based on the West Coast.

Coinbase has hired former Facebook veteran Kate Rouch as its new chief marketing officer, the cryptocurrency exchange giant’s president and chief operating officer, Emilie Choi, wrote in a blog post Thursday.

  • Rouch, who will manage Coinbase’s branding, spent more than a decade at Facebook, most recently as its global head of brand and product marketing for Instagram, WhatsApp and Messenger, among other areas of the social media giant.
  • Choi wrote that Rouch’s experience would help Coinbase in its effort “to bring millions more people into the crypto economy.”
  • Rouch’s Facebook marketing teams won multiple advertising awards and helped increase the company’s active users from more than 500 million to almost three billion.
  • “I am so inspired by what I’ve learned about crypto and the vast ecosystem it is helping to usher forth,” Rouch said, adding, “I can’t wait to get started helping to introduce millions more people to the benefits of crypto.”

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James Rubin is CoinDesk's U.S. news editor based on the West Coast.

CoinDesk - Unknown

James Rubin is CoinDesk's U.S. news editor based on the West Coast.