Coinbase Names Former Facebook Executive as CMO

Kate Rouch spent more than a decade at the social media giant.

AccessTimeIconAug 26, 2021 at 7:38 p.m. UTC
Updated May 11, 2023 at 7:02 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Coinbase has hired former Facebook veteran Kate Rouch as its new chief marketing officer, the cryptocurrency exchange giant’s president and chief operating officer, Emilie Choi, wrote in a blog post Thursday.

  • Rouch, who will manage Coinbase’s branding, spent more than a decade at Facebook, most recently as its global head of brand and product marketing for Instagram, WhatsApp and Messenger, among other areas of the social media giant.
  • Choi wrote that Rouch’s experience would help Coinbase in its effort “to bring millions more people into the crypto economy.”
  • Rouch’s Facebook marketing teams won multiple advertising awards and helped increase the company’s active users from more than 500 million to almost three billion.
  • “I am so inspired by what I’ve learned about crypto and the vast ecosystem it is helping to usher forth,” Rouch said, adding, “I can’t wait to get started helping to introduce millions more people to the benefits of crypto.”
  • Why Worldcoin Is Launching a Layer 2
    20:07
    Why Worldcoin Is Launching a Layer 2
  • Polymarket Traders Bet on Fed Rate Cuts; Bitcoin Spot ETFs Register Five-Day Withdrawals Streak
    02:17
    Polymarket Traders Bet on Fed Rate Cuts; Bitcoin Spot ETFs Register Five-Day Withdrawals Streak
  • Base Monthly Active Addresses Increased by 160% in March: Nansen
    00:50
    Base Monthly Active Addresses Increased by 160% in March: Nansen
  • Bitcoin Halving: We Answer Your Questions
    04:16
    Bitcoin Halving: We Answer Your Questions
  • Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    James Rubin

    James Rubin was CoinDesk's U.S. news editor based on the West Coast.


    Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.