Bitcoin
$64,461.43+0.68%
Ethereum
$3,148.31+0.30%
Binance Coin
$609.03-0.50%
Solana
$144.25-1.70%
XRP
$0.52515167-0.16%
Dogecoin
$0.15105254+0.41%
Toncoin
$5.43+1.08%
Cardano
$0.46748675-0.85%
Shiba Inu
$0.00002581+3.09%
Avalanche
$35.46+0.10%
Tron
$0.11790842+2.84%
Wrapped Bitcoin
$64,477.11+0.57%
PlayIconNav
Crypto Prices CoinDesk 20 Index CoinDesk 20 Index
Countdown to Consensus 2024The largest and longest running event that covers all sides of Crypto and Web 3
33
DAYS
02
HR
24
MIN
16
SEC
Finance

Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium

OTB is also joining luxury brands Prada and Richemont-owned Cartier to tackle counterfeit goods through a blockchain-based seal of authenticity.

By Tanzeel Akhtar
AccessTimeIconOct 15, 2021 at 8:00 a.m. UTC
Updated May 11, 2023 at 4:07 p.m. UTC
Designers Viktor Horsting and Rolf Snoeren pose backstage before the Viktor & Rolf Haute Couture Spring/Summer 2020 in Paris, France. (Vittorio Zunino Celotto/Getty Images)
Designers Viktor Horsting and Rolf Snoeren pose backstage before the Viktor & Rolf Haute Couture Spring/Summer 2020 in Paris, France. (Vittorio Zunino Celotto/Getty Images)
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

Italy’s OTB Group, the owner of fashion brands Diesel, Jil Sander and Viktor & Rolf, is the latest luxury goods company to join the Aura Blockchain Consortium.

  • In April, Louis Vuitton’s parent firm, LVMH, Prada and Richemont-owned Cartier unveiled the Aura Blockchain Consortium, a network developed in partnership with ConsenSys.
  • OTB Group is the latest to join luxury brands, including Bulgari, Cartier, Hublot, Louis Vuitton, Hennessy and Prada, in tackling counterfeit goods through a blockchain-based seal of authenticity called Aura.
  • Aura Blockchain Consortium said it has developed a roadmap for a number of technical projects that includes entering the non-fungible token (NFT) market for luxury brands.
  • Another project dubbed the “Aura Light” will involve a software-as-a-service (SaaS) platform for brands that want to participate in Aura.
  • “OTB believes that the luxury and fashion world will coexist and merge physical and digital products. The team is already well advanced on its Digital Evolution Roadmap. With this mindset and actions, OTB is an ideal founding member to join in with us on the Aura journey,” said Daniela Ott, secretary general of the Aura Blockchain Consortium.
VolumeMuteUnmute

Spatial Labs Founder on Connecting Fashion Industry and Crypto

  • Cider Co-founder on How Fashion Merges the Worlds of Digital and Physical Identity
    00:36
    Cider Co-founder on How Fashion Merges the Worlds of Digital and Physical Identity
  • Louis Vuitton Releases New NFTs, Continues Blockchain Gaming Experiment
    06:36
    Louis Vuitton Releases New NFTs, Continues Blockchain Gaming Experiment
  • Why Metaverse Fashion Week Matters
    05:05
    Why Metaverse Fashion Week Matters
  • Metaverse Fashion Means Business: Pantera and Polychain Invest $10M In Space Runners
    06:26
    Metaverse Fashion Means Business: Pantera and Polychain Invest $10M In Space Runners

    • Read more: Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods

    Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Tanzeel Akhtar
    Tanzeel Akhtar

    Tanzeel Akhtar is a reporter based in London,UK.

    Follow @Tanzeel_Akhtar on Twitter

    Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.