Crypto Mogul Moshe Hogeg's ICOs Have Unusual Patterns, Analysis Finds

Controversy looms overhead as Israeli entrepreneur Moshe Hogeg promote's Sirin Labs' blockchain phone.

AccessTimeIconMar 14, 2019 at 3:20 a.m. UTC
Updated Sep 13, 2021 at 8:58 a.m. UTC
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Best-known internationally as the chief executive of the blockchain smartphone startup Sirin Labs, Moshe Hogeg is becoming known for something else in Israel – mounting lawsuits.

As reported extensively by regional news outlets, a lawsuit filed in January claims Hogeg misappropriated funds from the sale of new cryptocurrencies for both his own gain and to benefit his investment portfolio, including Sirin Labs. The judge has reportedly given Hogeg until March 15 to settle with the plaintiff, Chinese investor Zhewen Hu. (Update, March 14, 22:05 UTC: Israeli judge Judge Michal Amit-Anisman has given Hogeg and the plaintiff another two months to settle the conflict out of court, according to Globes newspaper.)

This follows an earlier case involving Hogeg’s company that has since been settled.

Specifically, in the case of the ICO for the startup Stox, a company co-founded by Hogeg and endorsed by boxer Floyd Mayweather (resulting in a fine from the SEC), the lawsuit claims Hogeg inappropriately withdrew proceeds from its $35 million ICO and used the funds for other projects, including Sirin Labs, his VC firm Singulariteam and the blockchain startup Orbs.

The Stox lawsuit, which focuses on several sections of the startup’s white paper, alleges Hogeg encouraged people to invest in the Stox ICO by touting a partnership with his own firm,, having effectively “made a contract with himself” to inflate interest in the offering. It also says Hogeg presented himself on Telegram as a mere investor rather than a leader of the project, giving the illusion of more participants.

As for the lawsuit related to Stox, Hogeg told CoinDesk: “The whole matter is completely made up” and “will be quickly resolved in court.”

The Stox lawsuit also mentions allegedly mismanaged funds going to Sirin Labs, the startup of which Hogeg is currently CEO. Sirin raised more than $157 million in a 2017 token sale and is now seeking distribution partners for its Finney smartphone. Hogeg said he is himself one of the leading investors in Sirin Labs. After leaving Stox in 2017, he took the reins of the company from Kazakhstani investor and Sirin Labs founder Kenges Rakishev.

The lawsuit claims some of the funds Hogeg allegedly mismanaged during the Stox ICO, before he joined Sirin Labs, were distributed in some fashion to the blockchain company Orbs.

Beyond the Stox ICO, Hogeg was listed that same year as an advisor to the LeadCoin ICO, launched by a startup called Webydo that Hogeg also invested in through Singulariteam. Singulariteam’s second managing partner is Rakishev.

Tangled web

In light of the questions that have been raised about Stox and Sirin Labs, CoinDesk partnered with the blockchain analytics firm Alethio, part of the Brooklyn conglomerate ConsenSys, to use its new reporting tools to explore the ICOs in which Hogeg has been involved.

Alethio prepared a three-pronged report detailing its analysis, which covered the Stox ICO, the Sirin Labs ICO and the LeadCoin ICO.

The report concludes that all three ICOs have a single top holder in common, a wallet that as of February 2019 still held roughly 3 percent of the supply of all three tokens, respectively. This wallet, 0x8c373ed467f3eabefd8633b52f4e1b2df00c9fe8, also engaged in a unique pattern of transfers during the LeadCoin ICO, which will be explored below.

Although the blockchain analysis by Alethio doesn’t show who controlled any wallets, and Hogeg’s spokesperson declined to clarify if they are aware of the owners, the blockchain analysis did show that the wallet with all three tokens received LeadCoin tokens indirectly, through a repeating pattern of proxy transfers, from the LeadCoin sale itself.

Separately, Alethio also found that during Sirin Labs' SRN token sale, one wallet received 4,564 ETH from the SRN sale’s official wallet. This second wallet (0x59b681402bcb2c8460a506a88d75be1cf1326528), later sent back the same amount of ETH to the SRN sale’s account, potentially creating the appearance of more activity.

Alethio data scientist Danning Sui explained that her team “found a circle of ETH transfers” related to the SRN ICO. Lastly, this second wallet eventually received 50 percent of all SRN tokens, according to Alethio’s analysis. Many of the SRN tokens from this wallet appeared to end up on exchanges shortly after the sale.

Both of these examined wallets have transaction histories that are publicly recorded on the ethereum blockchain.

Hogeg’s spokesperson said they could not share information about the wallet that recycled ETH funds in the Sirin Labs ICO and eventually received half of the token supply, except to say: “This wallet participated in Sirin Labs’ presale.”

When asked why this wallet received SRN tokens from the sale, Hogeg’s spokesperson replied: “We cannot share additional information.”


What the blockchain says

Sui explained that the blockchain data does not suggest any connection between the parties that operated these wallets involved with withdrawals from the LeadCoin sale and Sirin Labs sale, respectively.

Nor does the data suggest there is a pattern that connects these three sales other than common investors, such as the wallet 0x8c373ed467f3eabefd8633b52f4e1b2df00c9fe8, which is a top holder of tokens from Sirin Labs, LeadCoin and Stox.

Regardless of who operated that top holder wallet during the LeadCoin token sale, Alethio’s analysis showed patterns of it receiving LeadCoin tokens from 14 wallets. The source of those LeadCoin tokens, albeit with proxy transfers in between, can be traced back to the original sale contract, as illustrated below:


In short, tokens appear to have gone from the official LeadCoin issuance contract, through numerous independent wallets, to a single wallet that also happened to be one of the top-10 holders of SRN and STX, according to Alethio’s analysis.

Sirin Lab’s spokesperson said this wallet from the LeadCoin sale has nothing to do with Singulariteam group nor Hogeg’s secondary consulting firm Alignment Group, adding:

“Chances are it belongs to one of the brokers in this industry. If it has LeadCoin tokens it’s probably because the owner has invested in LeadCoin.”

Alethio’s new suite of investigative tools are not intended to guide interpretation of the data, Sui said. Instead, these tools are merely meant to help people make more informed decisions based on understanding the flow of funds.

Alignment Group

Aside from the above-mentioned lawsuit, it appears that some of Hogeg’s relationships with other companies across the crypto ecosystem may now be strained.

Since joining the blockchain sector in 2013, Hogeg has invested in and worked with many of Israel’s crypto startups. Hogeg is the owner of both the VC fund Singulariteam and the blockchain consulting firm Alignment Group. A press release issued in 2017 indicated that Alignment was being founded as a “blockchain hub” by Hogeg’s Singulariteam, the blockchain firm BlockchainIL and crypto investment group CoinTree Capital, run by Uriel Peled, also the founder of Orbs. The press release also noted that Alignment’s clients included Bancor, and features a photo of Bancor co-founder Eyal Herzog.

The Bancor company logo remains listed on the consulting firm’s portfolio page. However, while Sirin Labs partnered with Bancor in the SRN token sale and Bancor published a Facebook post about SRN, a Bancor spokesperson told CoinDesk that “no Bancor founders have ever worked with Moshe Hogeg as an investor” and they did not have any “agreement with Alignment Group.”

The company logo for Orbs also appears on the Alignment website. An Orbs spokesperson told CoinDesk that although "several Orbs founders initially considered involvement in Alignment,” none of them officially took part. Orbs founder and former CoinTree CEO Peled was also featured as a LeadCoin advisor on that ICO’s website in 2017, a connection Orbs denied as well.

Hogeg told CoinDesk that within a few short weeks after establishing Alignment, both of the other entrepreneurs – Peled and Herzog – left the advisory firm, leaving him as the sole owner. While an Orbs spokesperson denied involvement with any of Hogeg’s crypto projects, CoinDesk was able to confirm with the Orbs team that Hogeg invested in Orbs through Singulariteam.

Avishai Ziv, CEO of both Singulariteam and Alignment, told CoinDesk that his companies invested in both Bancor and Orbs. Ziv explained these investments sometimes took the form of services provided by Alignment, traditional fiat investments through Singulariteam or cryptocurrency sent by Hogeg, depending on the context.

“Singulariteam, as a venture company, is not allowed to participate in any ICO,” Ziv said of current legal restrictions in Israel. “So, maybe sometimes Moshe is doing it on a personal level. Maybe sometimes other partners are also doing it on a personal level. Alignment mainly gets payments in light of service agreements before the ICO.”

Singulariteam CFO Guy Elhanani is also simultaneously the CFO of Sirin Labs.

As for the lawsuit, it claims that Hogeg urged investors to participate in the Stox ICO by claiming the token could be listed on the cryptocurrency exchange Binance. The consulting firm Hogeg owns called Alignment Group lists Binance on its portfolio page.

However, a Binance spokesperson told CoinDesk:

"We have no affiliation with Alignment Group. Our guess is that the firm has included the Binance logo on their website to indicate their personal portfolio of projects, ie. they may be holders of Binance Coin (BNB). We have no affiliation with STOX or Moshe."

Sirin Labs

Much like both the Stox and LeadCoin tokens, Sirin Labs’ SRN token suffered in the broader market since ether prices dropped.

According to, there are now 52 people interested in filing a new lawsuit against Sirin Labs because that SRN asset and its blockchain ecosystem may not have sufficient value. As of the time of press, it is unclear who the plaintiffs would be or what the details of this alleged case would be, although a representative from the site confirmed that documentation for this prospective case is proceeding.

Speaking of the broader market sentiment that might have influenced how people view his projects, Hogeg told CoinDesk:

“We’ve seen a lot of value that was invested in the [blockchain] industry but there was not a lot of value created for real users.”

As for Sirin Labs, a Ukrainian retailer called Legio LLC confirmed it will soon start selling Sirin phones in Ukraine. A Sirin Labs spokesperson told CoinDesk more than 10,000 phones have been manufactured so far and the company plans to open a flagship store in Tokyo this April.

Hogeg said such “real products” will take the blockchain technology “to mass markets,” concluding:

"What I see right now is a lot of bullshit is getting out of the industry and the real people who really understand the industry, the philosophy and the potential behind it, they are staying."

Moshe Hogeg image via Sirin Labs


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