Yes, PR Does Still Matter in Blockchain, Despite Balaji’s Advice
The tech mogul advises entrepreneurs to "go direct" instead of dealing with the media, but that isn't always the best idea.
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May 24, 2024 at 2:41 p.m. UTC
May 24, 2024
Web3 Marketing 2024
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Are Sideline Skeptics Crypto’s Biggest Enemy or Greatest Strength?
Engaging in open dialogue and discussions with critics is a productive way to ensure information circulating online is factual, SHADOW WAR's Roy Blackstone writes.
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May 23, 2024 at 6:08 p.m. UTC
May 23, 2024
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Wake Up, Web3: Your Marketing Is Fueling a Bot Epidemic
We need airdrops and KOL campaigns that, instead of creating empty buzz and boosting vanity metrics, convert real committed users, build brand relationships, and bring large r...
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May 23, 2024 at 5:52 p.m. UTC
May 23, 2024
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No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage, PR Pro Says
Earned media is often more valuable for Web3 projects than pay-to-play posts, Tal Harel says.
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May 23, 2024 at 3:44 p.m. UTC
May 23, 2024
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Jeff Kauffman: Decentralized Social Will Revolutionize Marketing
The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a network for Web3 branding ex...
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May 23, 2024 at 1:44 p.m. UTC
May 23, 2024
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Without Wallet Awareness, We’re Just Building Another Web2
To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says PeteCoin, VP of Growth, Serotoni...
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May 23, 2024 at 1:23 p.m. UTC
May 23, 2024
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How to Produce Your Own On-Chain Game Show
JokeRace founder David Phelps writes about how recent innovations have unlocked new consumer crypto applications.
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May 22, 2024 at 3:18 p.m. UTC
May 22, 2024
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On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience
Cookies, pop-ups, and sketchy device fingerprinting are on their way out. Web3 users will control their online identities and be served relevant ads.
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May 22, 2024 at 1:00 p.m. UTC
May 22, 2024
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How a Liquidity Protocol Marketer Mines Web3’s ‘Most Sacred Data’
Yakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand user journeys between Web 2 and Web3.
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May 21, 2024 at 7:53 p.m. UTC
May 21, 2024
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Filip Wielanier: 'Web3 Marketing Is a Win-Win'
Cookie3’s co-founder and CEO explains how Web3 marketing can create a shared economy of users, creators and businesses.
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May 21, 2024 at 2:20 p.m. UTC
May 21, 2024