Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership.

The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a network for Web3 branding ex...

Cookies, pop-ups, and sketchy device fingerprinting are on their way out. Web3 users will control their online identities and be served relevant ads.

Cookie3’s co-founder and CEO explains how Web3 marketing can create a shared economy of users, creators and businesses.

Telegram’s Hamster Kombat game has amassed 8 million users in four weeks. It shows how gaming could be a potent tool for Web3 projects looking for audiences.

Unlike paid shills of yore, "key opinion leaders" invest in the projects they promote on social media. In return for buzz, they can sell tokens sooner than other investors.

Crypto wallet activity is a better way to find sales prospects than "weird, sketchy Web2 data," says Spindl CEO (and Facebook vet) Antonio Garcia Martinez.

Yakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand user journeys between Web 2 and Web3.

JokeRace founder David Phelps writes about how recent innovations have unlocked new consumer crypto applications.

To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says PeteCoin, VP of Growth, Serotoni...

The tech mogul advises entrepreneurs to "go direct" instead of dealing with the media, but that isn't always the best idea.

Engaging in open dialogue and discussions with critics is a productive way to ensure information circulating online is factual, SHADOW WAR's Roy Blackstone writes.

We need airdrops and KOL campaigns that, instead of creating empty buzz and boosting vanity metrics, convert real committed users, build brand relationships, and bring large r...

By speaking the language of Web2, the blockchain world will not only be understood but also embraced as the natural evolution of the World Wide Web.

Earned media is often more valuable for Web3 projects than pay-to-play posts, Tal Harel says.