A CoinDesk reporter makes it rain in the bodega. (Eli Tan/CoinDesk)
Snapple Created a Bodega in the Metaverse
The virtual installation in Decentraland comes with big savings (as much as $1.39) to visitors who complete its scavenger hunt and register their… PayPal wallets.
A CoinDesk reporter makes it rain in the bodega. (Eli Tan/CoinDesk)

(Ben Sauer/Unsplash)
Table Tennis Goes Crypto With Plans for NFT, Web3 Crossovers
The event arm of the sport’s governing body is partnering with a non-fungible token startup to build the game.
(Ben Sauer/Unsplash)

Dapper Labs, Animoca Brands and Other Web3 Platforms Launch Open Metaverse Alliance
Dapper Labs, Animoca Brands and Other Web3 Platforms Launch Open Metaverse Alliance
Animoca Brands, Dapper Labs, Decentraland, and other Web3 platforms are forming the Open Metaverse Alliance for Web3 (OMA3) to overcome the crypto industry’s interoperability...
Dapper Labs, Animoca Brands and Other Web3 Platforms Launch Open Metaverse Alliance

How Metaverse Tokens are Performing Amid Recent Market Volatility
How Metaverse Tokens are Performing Amid Recent Market Volatility
Metaverse tokens like Decentraland’s MANA are up nearly 20% in the last 12 months, amid recent market turbulence. Decentraland Foundation Creative Director Sam Hamilton joins...
How Metaverse Tokens are Performing Amid Recent Market Volatility

(Mo/Unsplash, modified by CoinDesk)
NFT Art Museums Are a Good Idea
The metaverse turns galleries global, and helps fund the arts. This article is part of “Metaverse Week."
(Mo/Unsplash, modified by CoinDesk)

Italy's top soccer league will broadcast its first game in the metaverse. (tlemens/Pixabay)
The Metaverse Is Struggling to Hold Onto Users. Sports Could Fix That
Sports may offer the next great opportunity for the metaverse to create a deeper relationship with audiences.
Italy's top soccer league will broadcast its first game in the metaverse. (tlemens/Pixabay)

(Melody Wang/CoinDesk)
How Do You Value Metaverse Projects? We Tried. Here’s What We Found
On a per-user basis, the valuations for Decentraland, Axie Infinity and The Sandbox look quite high. But just picking the right metric is tough in this loosely defined niche.
(Melody Wang/CoinDesk)

Apollo Hires JP Morgan's Christine Moy to Lead Digital Assets Strategy
Apollo Hires JP Morgan’s Christine Moy to Lead Digital Assets Strategy
Apollo Global Management made a major push into crypto by hiring former JPMorgan (JPM) executive Christine Moy as its first head of digital assets strategy.
Apollo Hires JP Morgan's Christine Moy to Lead Digital Assets Strategy

Characters from Axie Infinity (AxieInfinity.com)
Metaverse Majors Struggle as User Base Falls Short of Market Expectations
Decentraland, Axie Infinity and The Sandbox have larger valuations and fewer active users than non-blockchain games.
Characters from Axie Infinity (AxieInfinity.com)