marketing

(Michael Nagle/Bloomberg via Getty Images)
Coinbase Names Former Facebook Executive as CMO
Kate Rouch spent more than a decade at the social media giant.
(Michael Nagle/Bloomberg via Getty Images)

godot
Crypto Has a Marketing Issue
There’s a troubling cultural trend around cryptocurrency, one that encourages retail investors to “ape into” the market in search of riches.
godot

Chipotle burrito
No Joke: Chipotle to Give Away $200K in Free Burritos and Bitcoin on April 1
The promotion was inspired by the former Ripple exec who lost the password to his bitcoin-filled hard drive.
Chipotle burrito

Phan 1
Crypto Influencers Are Following the Beauty Playbook – Even if They Don't Know It
Here's how influencer marketing drives the crypto industry – especially for product sales like hardware wallets and debit cards.
Phan 1

bitpanda
Brexit Divorce Is Advertising Opportunity for Crypto Firms
As the United Kingdom left the European Union this week, the Paris-based hardware provider Ledger and Vienna-based exchange Bitpanda made their thoughts known on the theme of “Brexit.”
bitpanda

skydiving
Airdrops Are a Marketing Ploy (And That's OK)
A currency is nothing if not widely used, and that can't be achieved unless people make some cost-incurring effort to encourage widespread usage.
skydiving

messages
Email Service MailChimp to Block ICO, Crypto Marketing
Email distribution company MailChimp will bar marketing campaigns for cryptocurrencies and initial coin offerings next month.
messages

KFC
KFC Canada Is Accepting Bitcoin for Fried Chicken
Fried chicken chain KFC Canada is accepting bitcoin for a limited time for a so-called "Bitcoin Bucket."
KFC

horses, running
What's Horsepower? Or How to Differentiate Your Blockchain Startup
Having difficulty marketing your decentralized startup? Fear not, the past yields clues for how new disruptive tech can differentiate.
horses, running

type blocks
An Open Letter to Decentralized Protocols Looking for Growth
Marketing expert Jeremy Epstein discusses the importance of the brand for blockchain startups in this open letter to the industry.
type blocks