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Marketing

The U.K. Treasury, which needs to propose laws that would extend financial marketing restrictions to crypto. (Jack Taylor/Getty Images)
Policy
Regulations
UK Crypto Investors Should Limit Holdings, Financial Regulator Says
The crypto crash only hardened the Financial Conduct Authority’s determination to impose restrictions such as banning refer-a-friend bonuses.
The U.K. Treasury, which needs to propose laws that would extend financial marketing restrictions to crypto. (Jack Taylor/Getty Images)
By Jack Schickler
Aug 1, 2022 at 10:36 a.m. UTC
Aug 1, 2022
RegulationsUKMarketingFCA
Tampa Bay quarterback Tom Brady celebrates winning the Super Bowl in 2021. (Mike Ehrmann/Getty Images)
Opinion
Sports week
How Sports Leagues Can Use Crypto to Engage Fans
Crypto, like sports, can be fun, says Jonathan Manzi, the founder of Beyond Protocol. This op-ed is part of CoinDesk's Sports Week.
Tampa Bay quarterback Tom Brady celebrates winning the Super Bowl in 2021. (Mike Ehrmann/Getty Images)
By Jonathan Manzi
Jul 27, 2022 at 6:48 p.m. UTC
Jul 27, 2022
Sports WeekSportsCryptoMarketingTom Brady
Binance.US CEO Brian Shroder (Binance.US)
Finance
Binance us
Binance.US Starts Affiliate Marketing Program, Taking Aim at Coinbase
A Binance.US representative pointed to recent reports that rival exchange Coinbase is shuttering its affiliate program.
Binance.US CEO Brian Shroder (Binance.US)
By Ian Allison
Jul 20, 2022 at 10:23 a.m. UTC
Jul 20, 2022
Binance USCoinbaseMarketing
Footage from a SoulCycle promotional video. The fitness brand told customers to “Find Your Soul.”
Opinion
Opinion
What Legacy Brands Can Learn From Web3’s Hyper-Cultish Narratives
Traditional companies can ape how blockchain projects build loyalty and community, says one strategist.
Footage from a SoulCycle promotional video. The fitness brand told customers to “Find Your Soul.”
By Davis Richardson
Jul 13, 2022 at 6:11 p.m. UTC
Jul 13, 2022
OpinionWeb3Marketing
The Terra logo inside the luxury club at Nationals Park. (Danny Nelson/CoinDesk)
Finance
Terra
At Nationals Ballpark, Terra’s Bad Week Never Happened
Terra’s $38 million Nationals sponsorship hasn’t made an impact on “Terra Club” workers and fans.
The Terra logo inside the luxury club at Nationals Park. (Danny Nelson/CoinDesk)
By Eli TanDanny NelsonZack Seward
May 15, 2022 at 10:28 p.m. UTC
May 15, 2022
TerraSportsBaseballMarketingUST
Dan Held's bitcoin kicks at a Stacks event in Miami (Danny Nelson/CoinDesk)
Finance
Kraken
Bitcoin Influencer Dan Held Steps Back From Kraken’s Marketing Team
The soon-to-be former marketing director will instead focus on a personal consulting gig.
Dan Held's bitcoin kicks at a Stacks event in Miami (Danny Nelson/CoinDesk)
By Danny Nelson
May 5, 2022 at 4:20 p.m. UTC
May 5, 2022
KrakenDan HeldMarketing
Markets Daily Podcast Cover
Podcasts
Podcasts
Crypto News Roundup for Jan. 28, 2022
With bitcoin breaking below crucial support and a look at how influencers are using crypto to engage more actively with their fans, CoinDesk’s Markets Daily is back with the l...
Markets Daily Podcast Cover
By Adam B. LevineAdrian Blust
Jan 28, 2022 at 3:43 p.m. UTC
Jan 28, 2022
PodcastsMarkets DailyNFTsMarketing
Influencer Insights on New-Age Marketing and How to Grow a Brand Online
Video
Spencer dinwiddie
Influencer Insights on New-Age Marketing and How to Grow a Brand Online
Influencers and entrepreneurs Sabrina Sadeghian (4AM Skin) and Nicole Shiraz (Nalia Swim) explain to “New Money” hosts Spencer Dinwiddie and Solo Ceesay how they utilized the...
Influencer Insights on New-Age Marketing and How to Grow a Brand Online
By CoinDesk Staff
Jan 27, 2022 at 2:02 p.m. UTC
Jan 27, 2022
Spencer DinwiddieTikTokcdtvSocial MediaSolo CeesayNewMoney_ClipMarketingSabrina Sadeghian4AM SkinNicole Shiraz
Crypto.com CEO Acknowledges 400 Customer Accounts Were Hacked
Video
Crypto exchange
Crypto.com CEO Acknowledges 400 Customer Accounts Were Hacked
The CEO of Singapore-based centralized crypto exchange Crypto.com, Kris Marszalek, confirmed Wednesday 400 accounts were hacked earlier this week. “The Hash” team discusses th...
Crypto.com CEO Acknowledges 400 Customer Accounts Were Hacked
By CoinDesk Staff
Jan 20, 2022 at 8:08 p.m. UTC
Jan 20, 2022
Crypto ExchangecdtvHash clipCrypto.comKris MarszalekHackMarketing
Sandbox's metaverse (The Sandbox)
Finance
Opinion
Note to Brands: Crypto Isn’t Funny Money. It’s Community
How marketers can engage with crypto folk (and how not to).
Sandbox's metaverse (The Sandbox)
By Sam Ewen
Nov 30, 2021 at 8:52 p.m. UTC
Nov 30, 2021
OpinionMarketingNFTs