nike

Woman sneaker on a light peach gradient background (David Peperkamp/Getty Images)
Nike’s Web3 Platform .SWOOSH Will Reward Creators for Virtual Sneaker Designs
The global sportswear brand is offering a $5,000 cash prize and a chance to collaborate with Nike designers on a one-of-one virtual sneaker.
Woman sneaker on a light peach gradient background (David Peperkamp/Getty Images)

CDCROP: Brands using Crypto (Rachel Sun/CoinDesk)
Brands Will Save Crypto? Be Careful What You Wish For
Legacy platforms and mega-companies are helping usher blockchain frameworks into the mainstream, but we must deliberately build systems over which those corporate machines can’t exert control.
CDCROP: Brands using Crypto (Rachel Sun/CoinDesk)

CDCROP: NIKE high top sneaker in neon lights (Unsplash)
Nike Sprints Into Web3 With New .SWOOSH Platform
The footwear giant’s latest Web3 move will allow community members to create and trade their own digital collectibles.
CDCROP: NIKE high top sneaker in neon lights (Unsplash)

nike_auburnRFIDLab_3:5:20
Nike, Macy's Run Blockchain Trial With Auburn's RFID Lab
Blockchain might help major apparel brands from Nike to Macy’s better share their product data across the retail supply chain, according to a new white paper from Auburn University’s RFID Lab.
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