Starbucks

The Brains Behind Starbucks Rewards Help Push Coffee Chain Giant Into Web3
The Brains Behind Starbucks Rewards Help Push Coffee Chain Giant Into Web3
Starbucks Rewards is one of the most successful loyalty programs in retail, with about 60 million memberships worldwide. Adam Brotman, the brains behind Starbucks Rewards, is...
The Brains Behind Starbucks Rewards Help Push Coffee Chain Giant Into Web3

Polygon Studios CEO on Partnership With Starbucks
Polygon Studios CEO on Partnership With Starbucks
Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO...
Polygon Studios CEO on Partnership With Starbucks

Starbucks cup (Ricko Pan/Unsplash, modified by CoinDesk)
Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program
The test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.
Starbucks cup (Ricko Pan/Unsplash, modified by CoinDesk)

Starbucks Unveils Web3-Powered Rewards Program Beta for Select Members
Starbucks Unveils Web3-Powered Rewards Program Beta for Select Members
Starbucks has officially launched the beta testing of “Starbucks Odyssey,” a rewards program powered by Web3 technology. “The Hash” panel discusses what this means for mainstr...
Starbucks Unveils Web3-Powered Rewards Program Beta for Select Members

Markets Daily Podcast Cover
Crypto Update | Markets Sink as UK Central Bank Expands British Debt Bailout Again
With mostly long-term investors holding bitcoin steady amid global market uncertainty, plus a look at how some corporations are bringing crypto to the mainstream, CoinDesk’s “...
Markets Daily Podcast Cover

(Ricko Pan/Unsplash, modified by CoinDesk)
Can Starbucks Bring Web3 Into the Mainstream?
What corporate Web3 initiatives can learn from the announcement of Starbucks Odyssey.
(Ricko Pan/Unsplash, modified by CoinDesk)

Starbucks Odyssey Program to Offer Digital Collectible Stamps in NFT Form
Starbucks Odyssey Program to Offer Digital Collectible Stamps in NFT Form
Starbucks (SBUX) is set to begin a non-fungible token-based (NFT) loyalty program called Odyssey that allows customers to purchase and earn digital collectible stamps in the f...
Starbucks Odyssey Program to Offer Digital Collectible Stamps in NFT Form

Starbucks is offering an NFT-based loyalty program. (Shutterstock)
Starbucks to Offer NFT-Based Loyalty Program Using Polygon's Blockchain Technology
Starbucks Odyssey will allow customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences
Starbucks is offering an NFT-based loyalty program. (Shutterstock)

Starbucks NFTs? (June Andrei George/Unsplash)
Starbucks Teases Web 3 Platform in NFT Announcement
The coffee chain says its digital collectibles will likely be chain-agnostic and come with benefits tied to its physical locations.
Starbucks NFTs? (June Andrei George/Unsplash)